Workshops and programmes

People work on their own brand, in the room.

Hands-on sessions built on methods I developed. Two hours, half a day, a full day, or a programme over several sessions. Up to 30 participants per group, in English or Bulgarian.

Plan a workshop

Method · For women

Brand Like A Girl

A collaborative personal branding workshop in three steps: Clarity, Confidence, Courage. Participants work on their positioning, practise saying it out loud and leave with a plan.

For: Women's networks, women-in-leadership programmes, International Women's Day, female founder communities
Track record: 1,000+ participants in six countries: Germany, USA, Austria, Croatia, Slovenia, Bulgaria
Guest experts: Optional. 15+ guest experts have joined Brand Like A Girl sessions so far

brandlikeagirl.de ↗

WeWork New York · 2024

Same method · For mixed groups

You Are A Brand

The Brand Like A Girl method for mixed audiences, teams and students, built around a seven-part canvas every participant fills in for themselves:

Objectives · People · Personality · Reflection · Communication · Engagement · Journal

For: Companies (HR, L&D, employer branding), conferences, universities
Outcome: A completed canvas, a positioning statement and one concrete next step

Raya with a full room of students at Business Immersion Week — Business Immersion Week · EU Business School Munich

For students and young professionals

LinkedIn Launchpad

From personal positioning to a LinkedIn profile that recruiters and clients notice, with its own canvas and checklist.

Download the free checklist (PDF) ↗

The 'A Letter to My Future Self' worksheet

Reflective module

A Letter to Your Future Self

Participants write to themselves one year ahead: who they are today, what they will have achieved and how their brand will have grown. A strong close for a programme, or an opening for the new year.

Workshop participants writing on their canvases

Over several sessions

Programmes

For talent, leadership and women-in-leadership groups. Several sessions combine workshops, individual work and follow-up, so the positioning turns into visible action.

The Hive · Sofia · 2026

Method · For startups · In development

Minimum Viable Brand Programme

A cohort programme that takes founders through the Minimum Viable Brand process: Core, Translation, Signals. The first cohort is being put together now.

Startup or accelerator interested in the first cohort? Get in touch.

Participants and partners

What people take away.

Brand Like A Girl participant

"I now have a clear roadmap and the tools I need to leverage my strengths, communicate my unique value, and grow both personally and professionally."

Lorna Alvaro
Brand Like A Girl participant

**Gretel Huerta**
Head of Careers & Corporate Partnerships, EU Business School Munich
LinkedIn ↗

Mentoring through Brand Like A Girl

"Raya's expertise has been very useful in a challenging time for me and helped me with my personal branding, difficult conversations and executive presence at workplace."

Alina Rus
Global Brand Lead Immunology, Abbott

Universities and business schools

I teach where business meets academia.

I teach branding, entrepreneurship and digital business in bachelor's, master's and MBA programmes. I'm open to guest lectures and specialised courses at other schools too.

EU Business School Munich Business School Macromedia University Dublin Business School

EU Business School Munich

Raya with guest lecturer Claire Siegert at Munich Business School — With guest lecturer Claire Siegert (Businettes)

Brand Like A Girl · Business Immersion Week · EU Business School Munich

Personal branding workshop · EU Business School Munich

Teaching branding and entrepreneurship

For schools

Invite me for a guest lecture or a course

Personal branding, startup branding, brand strategy and entrepreneurship, as a single session or a specialised course.

Send an invitation →

For practitioners and companies

Guest-lecture in my classes, or bring a real brief

Founders and marketers can share their experience with my students. Companies can bring a brand challenge; student teams develop strategies and campaigns.

Propose a lecture or project →

Tell me who is in the room and what they should leave with. I'll suggest the format.

Plan a workshop