I have spent twenty years building businesses and brands: ten in business development and communication, and ten in brand strategy. Since 2016 I have run smartset, my brand strategy consultancy, working with startups, scale-ups and the founders behind them.
My PhD in brand building and entrepreneurship produced the Minimum Viable Brand model: how startups can build trust before they have proof. I teach branding, entrepreneurship and digital business at EU Business School, Munich Business School, Macromedia University and Dublin Business School.
I created Brand Like A Girl, a personal branding workshop for women that has reached more than 1,000 participants in six countries, and I host Brand Like Me, a conversation series about visibility and reputation.
I am a mother of two daughters. That is a large part of why I do this work: potential deserves a fair chance, wherever it starts.
- Languages
- English and Bulgarian
- Based in
- Munich; working across Europe and globally, in person or online
- Recognition
- Nominated "Voice of a New Era of Leaders" by the female factor, Global Leaders Summit, City of Vienna, 2024
